How Custom Lab was able to save 60+ Hours Monthly with Wavvy - A Case Study
Jul 7, 2025
The Challenge
Custom Lab needed a way to spend less time on repetitive, low-impact tasks and more time on strategic growth without compromising their commitment to exceptional customer service. They turned to Wavvy, an AI workflow builder, to address the following challenges:
Eliminate Manual Data Entry: Automatically updating tracking sheets and internal systems based on vendor or shipping information to reduce errors and free up team bandwidth
Streamlining Lead Management: Following up consistently and promptly with every inbound lead to improve conversion rates without increasing workload
Streamline Operations Without a CRM: Managing customer and order data effectively without relying on a traditional CRM system by leveraging AI-driven workflow automation
Improve Client Communication: Automatically sync manufacturing and order updates with client outreach, ensuring nothing gets overlooked
Ensure Seamless Information Flow: Connect back-end updates to client-facing communication, minimizing errors and missed messages
The Benefits
Within one month of using Wavvy, Custom Lab reclaimed hours previously spent on routine outreach, follow-ups, and manual data logging. With thousands of emails processed and organized automatically, the team now invests more time in strategy and client relationships. The high-growth e-commerce brand has recorded significant time and cost savings across the board.
12x Faster Routine Tasks: Average handling time dropped from 77 seconds to just 6 seconds per email with AI workflows
800+ Emails Drafted Automatically: Over 800 personalized drafts created in one month from extracting key information and routing messages from more than 15,000 emails
60+ Hours Saved Monthly: The team won back 15+ hours per week by automating repetitive outreach and follow-ups
No More Weekend Backlogs: The Managing Director’s Saturday catch-up dropped from 2 hours to just 10 minutes
Why Wavvy?
Full Platform Capabilities Inside Email Inbox: Access powerful automation tools without leaving the inbox
Flexible Control Options: Choose between using templates or fully AI-driven workflows based on your needs
Reliable 24/7 Support: Get continuous assistance, even on weekends, to get issues resolved ASAP and keep operations running smoothly
Tailored Workflow Automation: Customize AI processes to integrate smoothly with your existing operations or workflows without requiring a full system overhaul
About Custom Lab
Custom Lab, powered by Outway, is a premium online custom sock shop based in Victoria, BC, Canada dedicated to helping brands make a memorable impression through high-quality, uniquely designed socks. By blending superior materials with engaging, brand-tailored designs, Custom Lab ensures each pair of socks not only stands out at events but also provides practical value that extends brand exposure long after the event ends. Their focus on creativity and quality positions them as a trusted partner for companies seeking to elevate their brand presence.
